Going the extra mile
How much is enough? Depends on what we are talking about. If it’s personal wellbeing, the right answer is probably whatever you’ve got now. Acceptance is a great platform for personal growth.
If we are talking about customer satisfaction, the answer is a little bit more.
It’s not that satisfied customers are bad for business. It’s just that if you want to keep them and grow them, you need to do better than that.