Friday
Aug052011
Fast, Flat and Free: How the internet has changed your business
Friday, August 5, 2011 at 12:32PM 
4.5 out of 5 stars.
Gihan Perera, First Step Publishing, RRP$33.00
Most books about internet marketing give you either the theory or the practice. Here’s one that gives you both.
If you are tired of hearing about “engagement” and “collaboration” but not getting any ideas on how to put those buzz words to work, Gihan Perera shows you how.
This is a marketing book as much as a practical guide. Perera has been working with the internet since before there was an internet. He is aware of both its strengths and its limitations. What the book does is tell you what works and what doesn’t.