Friday
Jul082011
Choke: Using the secrets of your brain to succeed when it matters most
Friday, July 8, 2011 at 12:38PM 
3.5 out of 5 stars.
Sian Beilock, Melbourne University Press, 2011
What a boon the MRI has been to psycho-social research. Neuroscience has grabbed brain imaging by the throat over the last two decades. The result has been a plethora of books explaining why we do what we do.
Choke is such a book. Like others in the genre, it is pretty much a corroborative exercise. A lot of research simply states the obvious like, for example, we can freeze under stress.
What Choke does is give us the science about why we freeze. It provides a platform for formulating ideas for behavior modification.