Great by Choice

4 out of 5 stars.

by Jim Collins and Morten T Hansen, Random House, RRP $45

Here we go again. Another management blockbuster from the Jim Collins camp. Few business writers have sold as many books as Collins. The titles are almost biblical: Built to Last; Good to Great; How the Mighty Fall. The sales are of a similar proportion. Good to Great has done over four millions copies to date.

So it’s no surprise that this is a good read. You don’t sell that many books if your prose is turgid. This is not like struggling through The Odyssey and The Iliad.

The messages, though, are somewhat the same: the struggle against the odds, the persistence despite adversity and ultimately, the triumph – in this case, a decent share price.

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