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« The problems with planning | Main | The CASA Principle »
Tuesday
Aug282012

Making the most of sponsorship

Posted on DateTuesday, August 28, 2012 at 10:00AM

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Sponsorship can be a effective business strategy which helps both the sponsor and the sponsored, but too often it is an ad hoc decision. What are the key elements in getting it right?

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AuthorAlan Hargreaves | CommentPost a Comment |
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