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« Smart people are useful; so are dumb ones | Main | Management theories: yours or theirs »
Friday
Jan162015

Why branding matters

Posted on DateFriday, January 16, 2015 at 8:18AM

The essence of branding is consistency. People buy your product or use your service if they know you deliver what they want. A dependable brand is what builds business value.

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AuthorAlan Hargreaves | CommentPost a Comment |

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