The upside of your limitations

Focus is as important as effort.

There are infinite ways to improve your life. Trying to do them all is a recipe for underperformance. Success often comes down to doing a small number of things extremely well.

Business is no different. Quality rather than quantity makes customers come back for more. What you do is what they want.

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With or without you: why branding matters

The convenience of certainty works for all businesses

It’s a big word, branding. People often think it only applies to big business. I recently read a blog claiming that branding is a luxury for small business. It’s a common misconception.

Branding is about certainty and convenience. We buy branded goods because we know what we will get. That’s what a brand does. It takes the uncertainty out of the decision to purchase. 

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