Intuition: Friend or Foe?

What to do with those “hunches”.

In 1977, three of us launched a truck driver’s tabloid. We got the idea while lying on a beach. We sold it to a printing company and negotiated a handsome package to produce the editorial.

We had no strategy. We did no market research. We just put it together and put it out there. Rigs and Roads was an instant success.

Why?

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