Why your personal best is better
Competitor analysis is a great way to assess where you stand in the marketplace. If you methodically work through the key strengths of your competitors, it will soon become apparent where you do well and where you could do better. It’s a useful process; one that should be ongoing, not just a one-off project.
But there’s a danger here. If you focus only what the others are doing better than you, it is easy to lose sight of what you do well. It is an axiom in life that some people do some things better than you. Conversely, you do some things better than others.
In business it is no different. Competitive advantage comes from all sorts of sources. It might be location, time in the market, technology, training, key personalities or something special to them, or you.
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